Grechka's Latest: A Brand Redesigned for You
- Grechka

- Apr 30, 2023
- 2 min read
As you are a part of the Grechka family, we are excited to share with you something that our team has been working on for the past six months.
As you know, Grechka Buckwheat is still the same tasty, healthy, versatile, and amazing super grain. However, we felt that our branding needed to reflect more about who we are, our values, and our beliefs.
Through fortunate circumstances, we were approached by super-talented ladies who work with brands to improve their brand image, and we clicked immediately.
So here we are, with a new logo, new colours that directly reflect our improved values:

Leadership - taking initiatives and fostering collaboration
As pioneers in parboiled buckwheat in the UK, we take responsibility for creative and social initiatives to drive the buckwheat market and be able to bring impact to the healthy culture of eating. With passion, responsibility and transparency, we focus on fostering collaboration, unity, and organisation to grow together.
Curiosity - versatility of perspectives
We strive for curiosity, exploring different angles and expressions of well-being. Our mission is to elevate the experience, to offer you a versatile range of products that will add zest to your daily life, and to inspire curiosity and creativity in the kitchen and beyond. We do not settle for less, caring for what we love doing and focusing on our strengths to cultivate energy for exciting minutes, hours, days and years of our life.
Honesty - genuine intentions and honest work
We aim for honesty with you and with each other.
Driven by honesty with our interests, passions and plans, transparency with the product ingredients is key with every step we take towards wellbeing every day.
Community - growing together
At Grechka, we are more than just our products, we are a community of people who care about health and wellbeing. We want to share our knowledge and passion with you, and together build the culture of wellbeing with buckwheat.
We want to emphasise that our new branding was created with each of our valued customers in mind.






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