Our story
Daria, Vasilisa, and Malika are the founders of Grechka. Since moving to the UK, they have been wondering why parboiled buckwheat, which is a staple in the cuisine they grew up with, is not readily available.
During the lockdown period, which was a time of global uncertainty and stress, Daria began to have issues with her eating habits and weight, which affected other aspects of her life. This led her to delve into the study of nutrition, examining both the fundamental principles and the subtle connections between eating habits and their effects. She was not only interested in helping herself become healthier but also had a genuine interest in the discipline. Buckwheat once again came to her mind as something simple and nourishing, a natural product that she didn't have to worry about and a first step towards feeling better inside and outside. It would all start with a grain.
This is when the mission of Grechka was born: to bring the power of buckwheat to the plates of people in the UK and explore how it cultivates a culture of well-being.
Malika Datta
B2B
Mom of two, pilates teacher
Daria Mura
Operations and Production
Nutrition
Vasilisa Solo
Marketing
TEDx speaker, athlete
Our Mission
At Grechka, we are passionate about bringing the power of buckwheat. With our line of buckwheat-based products, we are committed to unlocking the potential of this super grain and cultivate a culture around well-being together with you.
Our Values
Leadership - taking initiatives and fostering collaboration
As pioneers in parboiled buckwheat in the UK, we take responsibility for creative and social initiatives to drive the buckwheat market and be able to bring impact to the healthy culture of eating. With passion, responsibility and transparency, we focus on fostering collaboration, unity, and organisation to grow together.
Honesty - genuine intentions and honest work
We aim for honesty with you and with each other.
Driven by honesty with our interests, passions and plans, transparency with the product ingredients is key with every step we take towards wellbeing every day.
Curiosity - versatility of perspectives
We strive for curiosity, exploring different angles and expressions of well-being. Our mission is to elevate the experience, to offer you a versatile range of products that will add zest to your daily life, and to inspire curiosity and creativity in the kitchen and beyond. We do not settle for less, caring for what we love doing and focusing on our strengths to cultivate energy for exciting minutes, hours, days and years of our life.
Community - growing together
At Grechka, we are more than just our products, we are a community of people who care about health and wellbeing. We want to share our knowledge and passion with you, and together build the culture of wellbeing with buckwheat.